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Disney Loses Streaming Rights for Indian Premier League Cricket to Rival Viacom18

Viacom18 has gained streaming rights to cricket’s Indian Premier League, in accordance to individuals accustomed to the state of affairs, taking a invaluable property away from Walt Disney as competitors in sports-streaming rights intensifies.

The profitable bid from Viacom18, a three way partnership between Paramount Global Indian billionaire Mukesh Ambani’s Reliance Industries and others, was $2.6 billion, one of many individuals stated.  Losing streaming rights to IPL cricket presents a major challenge to Disney’s aspirations to rapidly develop its international streaming subscriber base, analysts have stated.